corporate hr solutions
There is a famous acronym that clearly helps us in defining you and me – its called (WIIFM) and it stands for “Whats In It For Me?” If we expect our employees to portray the new values of our organization through their own behaviors, then they must understand the ‘WHY’ & the ‘HOW’. The HOW part of (WIIFM) is addressed by our rewards and recognition model whereas the WHY part must be clearly addressed in the communication one would be making. I am talking about why a new system is getting introduced, and how it will be beneficial to the individuals in the first place.
Before communicating we must try and understand as to what our employees want. Right from the CEO to an executive or manager to the front line staff must understand the objectives of the program. If in case any part of the program is not absorbed well or there is lack of realization on its importance, the entire exercise & purpose is defeated.
The key to communicating about our rewards program is to use multiple platforms or media to communicate the same message. I would advise you to communicate the same message three to six times. However, emphasis must also be laid on what we should communicate apart from how to communicate. When communicating on such a new system, the most effective communicator in the organization is the CEO or the business head. When it comes to WIIFM, employees want to hear from their top manager. Makes sense.
“What interests my people, fascinates me!” When developing a communication plan, aligning your message with the receivers and what the receiver want to know is the most successful approach of creating the level of understanding required to begin the process.
The core content of the message must include the following:-
> The objective of the rewards & recognition program – Why is my company introducing a new Reward and Recognition system?
> How will I benefit from the new rewards and recognition program? – During the communication phase of our program, we would want to engage the maximum number of employees for our program to be successful. Hence we would like to identify and document the clear benefits of the program and encourage participation at every stage of the process to get the things systematically and smoothly done. Our message would be our first opportunity to appreciate & recognize our peoples efforts and all the hard work put in by them all through these years. Make the most out of this opportunity.
>Am I able to make sense? – Unlike the practice of passing just the information, good communication is a 2 way process. As we make our employees aware of the organizations strategy and need to introduce a new recognition system, we must also facilitate feedback to better understand how our message was received.
> Display the organizations commitment to recognize its peoples hard work – Your message must be crafted in such a manner that when an individual reads it, a feeling of joy and pride runs through his blood and that he appreciates the organizations commitment in recognizing the hard work of its people. Use of encouraging words & motivational content will definitely help in making the program successful and taking it to the next level.
> Spice it up – Use audio & visuals to make your message interesting and appealing. One must be glued to the entire content from start to finish. The message must add a delightful flavor to their ongoing or routine activity. The message must be introduced as a refreshing change for them and the organization. Use pictures, slogans, catchy words to enhance the user experience and get the first level buy-in for your program. Content as well as style of communication are very important. As it would be directly coming from the horses mouth, people will tune into the message.
Give me your opinion on this!?
The FairTax plan is a comprehensive proposal that replaces all federal income and payroll based taxes with an integrated approach including a progressive national retail sales tax, a prebate to ensure no American pays federal taxes on spending up to the poverty level, dollar-for-dollar federal revenue replacement, and, through companion legislation, the repeal of the 16th Amendment. This nonpartisan legislation (HR 25/S 1025) abolishes all federal personal and corporate income taxes, gift, estate, capital gains, alternative minimum, Social Security, Medicare, self-employment taxes and replaces them with one simple, visible, federal retail sales tax administered primarily by existing state sales tax authorities. The IRS is disbanded and defunded. The FairTax taxes us only on what we choose to spend on new goods or services, not on what we earn. The FairTax is a fair, efficient, transparent, and intelligent solution to the frustration and inequity of our current tax system.
Its definitely a step in the right direction. I’m all for getting rid of income, corporate and capital gains taxes because i think it will boost the economy and get rid of unfair punishment of successful Americans. My only fear, however, is whether an additional tax on buying stuff will actually discourage people from buying as much stuff as normal which could hurt the economy. I think it would be a great experiment to try in a controlled environment and that its benefits could be great. I would just be careful about directly discouraging consumer spending. Overall, i like it a lot.
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