corporate sponsorship proposal outline
Are you trying to obtain sponsorship for a local club, university project or community group? Don’t know how to go about it? This article will provide you with an understanding of what is required so you can be confident in receiving positive feedback when you go seeking for sponsorship.
The first step in putting together a sponsorship package is understanding the exact monetary figure you are looking to raise and what these funds will be used on. This is your starting point that everything else is built on. Detailing how these funds will be used is a must in a sponsorship package.
Your sponsorship package needs to include a detailed background on your group, the aim for your group and what you have achieved previously. This is to set the scene for the potential sponsored.
Offering different levels of sponsorship is an excellent way to provide more packages to meet the needs of the sponsor. A typical breakdown could be platinum, gold, silver, bronze sponsorship levels where platinum is the highest level of sponsorship. Usually the benefits the platinum sponsor receives are quiet substantial compared to the bronze sponsor.
It is important to offer your sponsors with some substantial benefits. Examples could be, naming rights, featuring logo on website, promotional material at group headquarters, logo on group apparel etc. The more you can offer your sponsors the better.
One of the biggest benefits your sponsor will receive from the sponsorship is marketing exposure. This needs to be detailed in the proposal package. Things that should be detailed in this section include; website hits, number of members in group, any media coverage, number of people associated with group, characteristics of group etc. Finding sponsors to match your exposure profile will assist in obtaining sponsorship.
Ensure you are professional in the way you approach your potential sponsors. Maintain a theme and use logos and images where possible. All this should provide a good foundation when you go looking for sponsorship.
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JCCC Board of Trustees Meeting 4-15-09