Csr Corporate Reputation
csr corporate reputation
“Video Production – The Most Effective Way to Promote Your CSR Credentials. 10 Reasons Why
Video production & CSR – The main topic under discussion at the recent Corporate Register debate was the effectiveness (or otherwise) of written CSR reports. Several members of the panel, including heads of communications from Shell International and Virgin Media, made the point that to get your message across, organisations need to depart from traditional print media and engage with digital media, video production and online platforms. Here’s a list of 10 reasons why.
- Nobody likes to read dry lengthy reports, packed with statistics.
- The human mind is programmed to remember pictures and images far better than the things we hear or read.
- Video can have an emotional impact that the written word struggles to match.
- Videos are far more authoritative than the written word. People tend believe what they can see, far more than what they read.
- Video production can help bridge a communication gap between the generation that spawned corporate social responsibility and the younger generation whose responsibility it will be to sustain it.
- Video provides a human face to an organisation. People connect with people.
- Video streamed online is an environmentally friendly communications tool. Not only does it cut down the need to travel for presentations, it reduces paper usage and DVD production.
- CSR videos are great for SEO. They can be repurposed and propagated online, driving highly-targeted traffic to your website.
- A range of new online platforms are emerging to provide your film and your organisation with the visibility and the reputation it needs ( www.csrtv.co.uk, www.csrtube.net)
- The video production process can inspire employers and employees to take part, helping to improve team cohesion.
To commission a CSR video from the experts, scroll down and click on the links in the resource box.
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